Monetize your portal page: ads as a second revenue stream for your Internet Zone

Why the portal page is worth money

Every customer connecting to your WiFi Zone must go through the captive portal before reaching the internet: choose a plan, pay with MTN MoMo or Orange Money, then connect.

This page is seen at every session. For a nearby business, an event, a local brand or a neighborhood service, it is literally a captive advertising screen in front of an audience already on site.

Two revenue streams, one platform

With MobileOnNet, an Internet Zone operator stacks:

• Revenue 1 — tickets / plans: Mobile Money payment built into the portal (no manual cash handling for every MoMo sale).
• Revenue 2 — ads: running ads or sponsored messages on the portal page, managed from the admin dashboard (Ads module).

What sets MobileOnNet apart: mobile payment is native to the customer journey, and the operator can monetize the page itself — not just the bandwidth.

Who pays to appear on your portal?

• Restaurants, bars, and shops near the WiFi zone
• Events, concerts, matches, local campaigns
• Services (delivery, mobile money agent, school, clinic…)
• Your own offers (plan promotions, referrals, new features)

You bill the advertiser by the day, week or month — however you negotiate. MobileOnNet gives you the display tool; the commercial agreement remains yours.

How it works on MobileOnNet

1. Log in to your tenant space → the Ads menu.
2. Add an ad (image/message, activation period, target zone).
3. Activate it: it appears on the captive portal seen by customers in that zone.
4. Deactivate or replace it once the campaign ends.

No need for a second advertising tool or to reconfigure the router for every campaign: the portal is centralized, while the MikroTik (or compatible NAS) keeps handling Hotspot + RADIUS.

Best practices for a portal that converts (tickets + ads)

• One clear idea per ad — offer, location, contact; avoid overly dense messages.
• Don't bury the payment flow — customers must always find plans and MoMo payment easily.
• Rotate campaigns — a static ad running for months loses value for the advertiser.
• Simple pricing — e.g. a day/week/month display package suited to your zone's traffic.
• Proof of delivery — show the advertiser a screenshot of the portal and the active period in the admin dashboard.

An illustrative business example

A zone with several dozen connections a day can offer weekly display space to a nearby business. Even a modest amount, repeated every week, adds to your WiFi plan revenue with no marginal bandwidth cost.

The busier your zone and the more polished your portal, the easier the ad space sells — built-in MoMo payment reinforces credibility ("a real professional portal").

What MobileOnNet is not

It is not a global ad network like AdSense. It is a local monetization tool for WiFi Zone operators: you control who appears, where, and at what price — on top of collecting plan payments via Mobile Money.

See also: Internet Zone + Mobile Money · MikroTik captive portal · Cameroon payment API